I think the first thing to understand is that just because something is affordable it does not mean it has to be forgettable. A small and practical giveaway will last longer than a brochure that gets thrown away before you even leave the parking lot. What makes some things special and others just clutter is actually pretty simple: it is about usefulness. Click for source!

Lets start with the basics. Pens are still an idea. Not just any pen. I mean a good one that writes smoothly and feels comfortable in your hand. A good pen will get used a lot. It will move from your office desk to your kitchen counter to your car dashboard. It will take your brand with it to places that regular advertising cannot reach. Every time someone uses it they will think of you.

Tote bags are also very useful. They are not just for carrying groceries. They can carry your brands message too. The kind of material they are made of is not as important as how they are made. People will take these bags to the market the gym, the library and on all sorts of trips. Your logo will go with them. It will get seen by a lot of people without costing you any extra money.

Stickers are small. They can be very powerful. They are fun. People like to share them with their friends. A designed sticker can end up on a laptop that gets taken to all sorts of different places. Classrooms, cafes and offices. A sticker on a guitar case can travel to neighborhoods than a delivery van. It is an effective way to get your brand seen.

Drinkware is also an idea. Reusable cups, insulated bottles and travel mugs are things that people use every day. If you can get your brand on one of these items it will become a part of someones routine. When someone is drinking their morning coffee they will see your brand. Think of you.

Technology accessories can be very useful too. Phone stands, cable organizers and webcam covers may not be the exciting things but they can make a big difference in someones day. If you can help someone solve a problem they will appreciate it and remember you.

Clothing can work well too long as it is not too flashy. A big logo on the chest can be of annoying to wear.. A small simple design on a comfortable shirt can be very effective. When it is comfortable people will wear it.. When they wear it your brand will get seen.

Seasonal items can be very thoughtful too. Giving someone sunscreen at an event or lip balm in the winter can make them feel like you really care about them. It is not about giving them something. It is about giving them something they can really use.