You have a stand at that busy trade exhibition, but your table is empty. What will make people want to come in like moths to a bright light? Forget about the boring pens that always end up at the bottom of your purse. Embrace the unique traits and personality of your business promotional products. People’s fingers and eyes will move when they see personalized promotional things.

Have you ever gotten a biodegradable coffee cup with your name typed right or a stress ball that looks like your dog? That’s something I’ll always remember. These are things that get people talking, break the ice, and occasionally even steal the show. I remember a software business giving away puzzle cubes with their logo disguised in the design. You could hear the click and clack from across the hall, and everyone had their branding in their hands.

There is also a scientific explanation for all of this. People keep things they enjoy, like things they think are useful, funny, or a little fancy. It’s a soft tap on the shoulder long after the occurrence. A funny statement on a reusable water bottle hangs on the desk for months, reminding your contact of your business every time they take a sip. Every Sunday at the grocery store, even tote bags that fold up into the shape of a strawberry can make you smile.

It’s not enough to just look through catalogs and put your logo on socks to choose the correct item. Brands that stand out pay attention to what their fans say. Financial advisors giving out piggy banks? Brilliant. Are gym equipment salespeople handing out resistance bands? That’s exactly right. Standholders typically give out things like a card, a QR code, or a reason to interact online later.

Being green isn’t only a trend anymore. In the UK, it’s important to show that you care about sustainability. Instead of plastic pens, buy bamboo pens or seed paper flyers that can grow into wildflowers. These are more than just the short-lived excitement of a branded balloon or a cheap souvenir. The people who go to them adore them, and so do the people who plan them.

Don’t forget to pack. A simple sticker, a band made of recyclable paper, or a funny thank-you message can make the experience even better. People remember how you made them feel as much as what you provided them. A small bit of color here and there, and a creative touch here and there may make a big difference.

It’s always a worry when it comes to money, but wise businesses don’t spend all of their marketing money. Things that are cheap might be great for your business if they fit and make you happy. To see how well you’re doing, keep track of how many QR codes are scanned, how many people visit your website, and how many new contacts you make after the event. That’s where memories become real ties.

Customized promotional goods can turn your trade show story from “empty booth blues” to “after-hours inbox pings.” Be brave, be innovative, and most importantly, make them smile. You’re already halfway to winning them over if they smile.