If you ask ten people in the hemp business about marketing, you’ll receive twenty different answers and at least three warnings. The land is wild. SEO changes quite quickly, but in the cannabis world, new guidelines come out before you even finish breakfast. You can’t just put up a website and add a few keywords. Nope. Search engines have a sixth sense when it comes to these things. Plus, people are smart; they can smell a fake from a mile away. Visit http://hempaware.com/ and discover how to dominate search results in the hemp and cannabis space.

One day you’re at the top of Google’s page one, and the following day you’re buried deeper than grandma’s pickles. That’s why a little humor can go a long way. Have you ever tried to convince a client that their traffic dropped because Google changed the meaning of “CBD”? Yes, I have. Spoiler: It usually includes a lot of coffee, a lot of frantic searching, and mumbled obscenities.

“Compliance” might be the hemp industry’s favorite word. People throw it about at roundtables and forums more than college students throw frisbees. Every small thing, like content warnings, age restrictions, and disclaimers, is important. You can’t hide legal things. The secret? Don’t let compliance be your enemy; let it be your friend. Use it. A blog article that follows the rules can still make you happy. You’ve hit the sweet spot if your writing gets people’s attention and checks all the boxes.

Don’t put all of your eggs in the Instagram basket, either. Social media gives and social media takes away. Your account will be closed if you don’t follow the new policy. Instead, try to catch more fish. Imagine Pinterest boards full of hemp DIY projects, Reddit AMAs that never end, and newsletters that go straight to your email. If you don’t diversify, you could get knocked out with only one click.

Google is picky. Links from big sites don’t usually care about hemp or cannabis. Instead, look for companions who can relate to what you’re going through. Industry blogs and niche directories are hidden gems. Content makes things exciting. Case studies, project descriptions with lots of pictures, and honest interviews with the founder are all great ways to show off your knowledge and personality. If keyword research seems like trying to figure out an old language, it’s okay to call in a pro. Ask questions. Ask for clarity. Your business is at stake.

Don’t let the fear of being shadow banned keep you from putting yourself out there. Your voice matters. Make your blog entries sound like people talking at a trade show. Take time to enjoy tiny victories. Tell the truth about both the good and the bad. Before you post anything, ask yourself, “Would I say this out loud?” If the answer is yes, you’re set.

There’s no one right answer, but being flexible will help you win. Try things out. Keep an eye on the results. Laugh at the hiccups. And for heaven’s sake, don’t take it personally if the bots flag all your advertising. Robots just don’t appreciate hemp humor.