Here’s a scenario. You are flying at 7am. At 4:15 your alarm clocks off. No cab-hailing frenzy, no anxious re-check, no pavement stand-by,–go to a useful site to see how this degree of confidence is usually organized. It was confirmed the previous night by a message that pickup time would be a minute. The vehicle comes even earlier than you. The bags are loaded by the driver. You are at Norwich International and have time to relax.

That is a scenario that can be attained. The majority of the population is yet to do it.

The principle of chauffeur services in Norwich is not that complex, but it is seldom followed: the ride is to be the least demanding aspect of whatever you are doing. Coming to a board meeting, a wedding, a hospital visit, a flight – these journeys have a burden. They put the hours in their frames. An ill adventure spurts into all that comes.

The local knowledge is important in Norwich than what people think. The urban structure is truly unique – the street layout of the city fighting with the logic of the 1970s ring roads. A motorist who is aware of the time when Ber Street is congested, where the taxi limits are in effect on Exchange Street and why the Golden Triangle is actually gridlocked on rainy school mornings is not flaunting. They are getting their fee on-the-fly.

Business travellers who travel frequently are the most affected by the cumulative effect. A single run is good. The twelve consecutive runs without any hiccups make a silent, unseen infrastructure which holds the professional week together. One marketing director told me that her chauffeur appointments were the only thing that was on her calendar that never failed. Without irony, Said it. Meant every word.

There are other occasions that have other stakes. The stress on a wedding day morning – already off the scale – does not require a transport wobble to the list. Having a chauffeur appear calm, punctual and ready to improvise in case of schedule changes is doing something really useful within a day that is anything but predictable.

In Norwich, evening hires are on the increase as well. The food scene in the city has unobtrusively made the city worth travelling to. No one would wish the night to be over since there is someone who has to drive. A chauffeur gets rid of that limitation in an un-dramatic manner.

It will always be the point of friction, pricing. However, the calculation changes when you have tried the alternative – and have realised that the cheaper transport is likely to cost you more in other aspects. Stress. Lateness. That dreadful experience of beginning a big day on the back foot.

Something to think about prior to the next great adventure.